“Storytelling is the most powerful way to put ideas into the world today.”
Robert McKee
Campaing + Influencer
In collaboration with Veronica Ruiz del Vizo, an influencer in digital strategies, and her team, we at BID Academy created, conceptualized, and crafted the message to post a series of stories on her profile. Our aim was to increase engagement among young audiences and entrepreneurs in the region for the Inter-American Development Bank's Massive Open Online Courses (MOOCs). The outcome was positive: 336 new participants and greater promotion of our programs.
Stories Sample
After my visit to Cali, my friends invited me to go to Bahía Málaga. From this experience, I not only brought back these photos but also took the opportunity to further research and create a combination of storytelling and investigation.
Instagram Post Sample
The six graphic pieces aim to inform about the potential effects the pandemic could have on the achievement of the SDGs. The research, writing, and design are my own work.
